Content pillars never go out of style
Trends may come and go, but content pillars are forever.
What are content pillars?
Content pillars should be directly related to your niche. Mine, for example, are:
Social media marketing
Email marketing
Fashion
Packages and products
Clients and testimonials
If you don't have content pillars, your audience might...
Be confused by the large variety of content you're sharing
Not know what to expect from you
And ultimately unfollow!
Stick to no more than 5 categories for content creation so your brand messaging remains clear and consistent. You're more likely to build a following if your audience always knows what you'll be posting about!
