Why Every Business Needs a Marketing Plan (& why it’s never too late to make one)
I've spoken to many existing businesses that never created a marketing plan, and I shed a single tear every time. Your marketing plan is your go-to guide on what, how, when, and where you're promoting, and how to stay focused on your brand goals when promoting. Without one... how do you know you're consistently reaching your ideal customer?
Even if you've been around for years without a marketing plan, it's never too late to develop one. A solid marketing plan is ESSENTIAL for every business, and here's why:
If you're ever wondering if your posts are serving your overall mission, you can simply turn to your marketing plan for the answer.
The research that goes into marketing plans allow you to brainstorm new ways to reach your ideal customer.
Marketing plans keep your ENTIRE team on the same page because you're all looking at one singular master plan. Not to mention that when you start to hire and grow your business, your marketing plan will make it easy to communicate your brand goals and marketing ideas to new team members.
Need some help developing a marketing plan for your business? Reach out to me… I’d love to help.
