6 Ways to Post Consistently on Social Media
So first… why should you post consistently?
The more often you post, the more likely your audience is to see content from you, and you want them to see as much of you as possible, right?
If you're struggling with consistent posting on social, first of all: you're not alone. This is a HUGE problem for business owners and influencers (that's why scheduling platforms came to be in the first place!)
Second, you don't have to keep struggling! Here are 6 ways to improve your consistency on social media and reap the rewards of consistent posting:
Plan your content in advance
Planning out your content could be as simple as jotting down ideas or as detailed as a day-by-day content calendar. There are two main reasons to plan your content…
When you already know what you're going to be posting about, it's a lot easier to prep posts and write captions.
Planning content in advance gives you the opportunity to strategize and make each post as effective as possible in reaching your goals. Posting something you think of when you remember to takes strategy out of the equation, and it’s a solid content strategy that is what’s ultimately going to help you reach your goals on social media.
Because I’m so passionate about content planning, I created my 90 Content Prompts + Strategic Content Planner to help you develop a foolproof social media strategy and stick to it. It includes a content calendar, content labels to help you plan and organize your posts, and 90 content ideas to propel your business forward (if you post 3 times per week, that’s 7 and a half months of content right there).
Just to be clear… 7 and a half months worth of content ideas for literally $15. That’s like 2 coffee runs for over half a year of content.
Batch create your content
You know how it can take a while to get back in the swing of something after you put it down for a while? Same idea. Why use more energy than you have to? Set a time for yourself when you know you’ll be in the creative zone to develop your content.
The frequency of this is all up to you and your schedule! If you can batch a month’s worth of content in one sitting, go for it! Personally, I batch create and schedule content once per week for the following week.
Helpful tools for batching content:
TikTok/Reels editors and save to drafts (I’d recommend batching these once per week since trending sounds come and go so quickly!)
Use a scheduling platform
This goes along with batch creating your content. Once you create it, schedule a bunch of content at one time using a scheduling platform. That way, you only have to think about content as frequently as you plan to.
Diving in a bit deeper: many scheduling platforms offer manual and auto-posting options. Auto-posting is completely hands off; what you schedule will be posted without any assistance from you. Manual posting typically involves the scheduling platform sending a notification to your phone to remind you to post, saves media to your camera roll, and copies the caption to your clipboard.
Recommended scheduling platforms:
Later (free and paid plans)
Meta Business Suite (free; for Facebook and Instagram only)
Planoly (free and paid plans; for visually based feed creation)
Set alarms to remind yourself to post
If you’d prefer not to use a scheduling platform, alarms on your phone work well, too! Set alarms to remind yourself to post as regularly as you’d like.
Create a folder for future social posts
I did this for my personal Instagram when I was younger; my folder on my phone was called “Possible Futura Instas.” Today, I typically house what I call “green photos” (green as in good-to-go) in Google Drive folders instead of in phone photo albums, but do whatever works best for you! If you’ll mostly be pulling photos from your phone, opt for a phone photo album, but if you’re using a scheduling platform, I’d recommend a folder on your computer or online.
The logic behind this is that if you have all your good-to-go photos in one place, you won’t have to dig around for a quality photo to post. When you’re looking for a good photo to put up, you can just explore your folder of pre-approved media.
Hire a social media manager
You know I had to say it! Hiring help when you need it is a key business and life investment for yourself. Having someone else run your accounts frees up your time for you to do what you love and what you're best at. If you don’t like social media or don’t feel that’s where your skills lie, give the task to a professional and let them level up your social while you live your best life.
