Get a cohesive Instagram feed with these four steps

If you’re reading this, chances are you see the cohesive, aesthetically pleasing Instagram feeds of bloggers and other brands and sigh. Why doesn’t my feed look like that?

Never fear; the Instagram Feed Fairy (a.k.a. me) is here! Your dream IG feed is not unattainable. In fact, just follow these four tips, and your feed will be looking more gorgeous than ever!

Stick with your brand colors & fonts

Keeping your fonts and colors consistent will help your feed appear unified and organized.

Refer to the same shapes & line styles

Think about your brand image. Is it feminine? Masculine? Strong? Romantic?

Use these ideas to help you select your imagery and shapes. For example, feminine brands might have more organic and fluid shapes, while masculine brands may opt for clean lines and strong edges.

Find your image and stick to it!

Use a posting pattern

Post content in a specific order to create a feed pattern. Some examples:

Use the same filter on all photos

Photos that are all edited in the same style appear cohesive and look seamless across your feed.