Why you should attend trade shows

In honor of WWD’s MAGIC Las Vegas this week, I wanted to talk trade shows.

Sprawling convention centers, long days, tons of walking… I’ll admit it: trade shows can be exhausting. So... why should you go?

Industry connections

Networking is simply invaluable, and SO many people get opportunities just because of who they know. Meet the right people and you could have something amazing come your way!

Knowledgable speakers

Many trade shows feature knowledgeable industry speakers that are there just to share their stories and experience! Imagine learning to strengthen your business from one of your idols! (Do some research; they might just be speaking at a show!)

Indispensable knowledge

With speakers and events at trade shows, you'll be walking away with knowledge you can't put a price on. Think: upcoming trends, new competition to look out for, and tips and tricks from fellow business owners!

The experience

Trade shows can be so much fun! If you're thinking about going alone but are nervous, see if you can team up with another business owner and make a trip out of it! You can learn from each other and the show itself!

From my personal experiences at WESA and Dallas Market Center, I would recommend trade shows to any fashion business owner, whether you're exhibiting or not! You never know who you'll meet, and you're sure to walk away knowing something you didn't before.