The results of my first Black Friday/Cyber Monday weekend
Okay, first, if you haven’t read my last post, this was my first time in marketing during the holiday season, and I was in charge of Black Friday weekend promotions for two of my clients, Activ Intimates (sustainable lingerie) and BaeBlu (organic beauty products).
To give accurate, timely reactions to each day’s progress, I decided to create a timeline of the weekend. Come back each day for updates!
Friday, November 27 - Black Friday
Big, big day. I had some pre-Black Friday posts go up for both brands, but today was the big day. I tied up some loose ends on social media and Klaviyo and let the scheduled posts fly!
Saturday, November 28 - Small Business Saturday
Okay. I just checked sales for one of my clients, and I’m over the moon. I’m thrilled with the results of the campaigns I scheduled and am so proud of myself for turning out such numbers on my first Black Friday! I’m super excited to see how the rest of the weekend goes.
It was also great to see comments on our Small Business Saturday posts about company founders. We received such support!
Monday, November 30 - Cyber Monday
Cyber Monday went off without a hitch! I have to say, it was a huge relief to get the two big sale days out of the way. I expect Giving Tuesday to be enjoyable (and a bit less intense).
Tuesday, December 1 - Giving Tuesday
I had actually never heard of Giving Tuesday until this year, but what a great concept! After a weekend of super high sales, I love to see companies give back. It felt special to be a part of that, too!
So, overall…
I’m very happy with how the weekend went…and super thankful that I got everything scheduled ahead of time! One of the best pieces of advice I pulled from my BF/CM research was that if your first thought of Black Friday is the day of, you’ve made a huge mistake. It took me weeks of planning and preparation to get ready for the weekend. If that planning was crammed into one day, the campaigns would have been rushed, and (I believe) would not have performed as well.
One of my struggles in grade school was procrastination. Now, growing up and working professionally, I see even more clearly that procrastination is a recipe for disaster. Procrastination may produce sloppy work—obviously not ideal. Even if the end result looks great, your supervisor may wonder why they didn’t have a chance to review it sooner.
Now, I’m definitely not perfect, but recognizing a flaw in yourself is the first step to correcting it, right? A semi-urgent goal for me right now is creating a weekly schedule so I know exactly when I’ll be working on what and leave less room for procrastination. When it’s done, I’ll link it here!
