Rusty Brown Jewelry Organic Advertising Campaign.
I was in charge of building and executing this 2020 organic digital advertising campaign for Rusty Brown Jewelry. Included in their package was a native inclusion on cowgirlmagazine.com, an inclusion in our weekly e-newsletter and social posts on Facebook, Twitter, Instagram, and Pinterest.
How Rusty Brown Went From Farrier To Fine Art Jeweler
Native written by Samantha Crowley. Photos provided by Rusty Brown Jewelry.
Social media posts.
All posts were written, designed, and scheduled by Samantha Crowley.
Rusty Brown Jewelry’s Facebook post makes use of Facebook’s branded content tool and shows a preview image and text from the native article. The Facebook post was scheduled using Facebook Creator Studio.
This image was chosen for the Instagram post based on our audience’s likes and tendency to engage with photos featuring both women and horses. This was scheduled using Hootsuite.
Tagged as an ad, this post links to the native article to draw visitors to the COWGIRL website while promoting the Rusty Brown brand. This tweet was scheduled using Hootsuite.
COWGIRL’s Pinterest board All The Pretty Horses consistently performs well, so I chose to pin Rusty Brown’s pin to that board. Samantha scheduled the post using Tailwind for Pinterest.
E-newsletter inclusion.
COWGIRL’s e-newsletter goes out to over 40,000 subscribers each week. Samantha Crowley built and scheduled this email in Mailchimp.
For Rusty Brown’s campaign, I linked to the brand’s native inclusion on COWGIRL’s website.